What is Earnest Money? Earnest money is "Good Faith" money that show's your intent to purchase a home. Typically, homebuyers earnest money will be 1-2% of the purchase price. This is money that could be lost if the buyer defaults on the purchase contract. However, if they uphold their end of the contract, it will go towards … [Read more...] about What is Earnest Money?
I believe understanding the psychology of consumers is key to obtaining the most money on a home. In today's "I" world (iPhone, iPad, iMac, Selfies), the masses seek instant gratification! Everyone seems to desire the nicest or newest possession. This applies across all platforms. It doesn't matter if it's Ralph Lauren's latest … [Read more...] about Understanding Buyer Pschology